The Next Generation of Market Research: Leveraging AI Personas for Enhanced Consumer Understanding- Part I 
AI Personas

The Next Generation of Market Research: Leveraging AI Personas for Enhanced Consumer Understanding- Part I 

This article (Part I) discusses the the Shortcomings of Traditional Market Research, and the emerging concepts of AI Personas and the Applications of AI Personas in Marketing Research

Apr 14 20256 min read
Leveraging AI Multimodality and Contextual Protocols for a General Marketing Research Agent
AI in Marketing

Leveraging AI Multimodality and Contextual Protocols for a General Marketing Research Agent

Discover how multimodal AI and contextual protocols are revolutionizing marketing research. This article explores the design of an AI-powered agent that analyzes diverse data types, automates insights across the product lifecycle, and helps marketers make smarter, faster decisions.

Apr 11 202511 min read